Corporate Social Investment (CSI)

At ABD, we believe that success is not only measured by the work we do but by the positive impact we make in the communities around us. Our Corporate Social Investment (CSI) efforts are dedicated to uplifting individuals and communities through a variety of initiatives in technology, social development, arts, and sports. We are committed to being a force for good, empowering people to achieve more by supporting meaningful causes that create lasting change.

One of our proudest contributions to community development was sponsoring a Heritage Day soccer tournament in 2019, hosted in Pietermaritzburg, in a rural area called Mafakatini. We provided soccer kits for the winning team as well as the second and third runners-up, helping to foster local talent and strengthen community spirit through sport. This initiative was part of our ongoing commitment to nurturing social cohesion and promoting active, healthy lifestyles.

ABD is also a proud kit sponsor in conjunction with Kawosi Apparel & AARC Group for Amanzimtoti Cricket Club for the 2024/2025 season (pictured below).

Beyond sports, we are deeply invested in creating opportunities in technology and the arts. By supporting educational programs, cultural movements, and innovative tech solutions, we aim to contribute to a brighter future for South Africa’s youth. Our involvement in community-based projects helps us live out our core values of leadership, integrity, and social responsibility.

At ABD, we understand that uplifting others ultimately uplifts us all. That’s why we are passionate about giving back, knowing that each investment we make in the community is a step toward a more inclusive and empowered society.